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Advertising

Advertising Archives

‘Down down’ and ‘cheap cheap’ are gone gone

Why supermarkets are moving away from price.

Online shopping: Retailers seek visibility in face of Google control

The popularity of sponsored search advertising highlights the importance of understanding the online advertising process...

Advertising firm hits 50 shopping centres

Media company extends Kiwi interactive screen network.

The festive psychology behind Christmas TV advertising

This year's Christmas adverts are a little less traditional, and some, perhaps, even have a political undertone.

John Lewis’ secret to winning at Christmas

So what lessons can we learn from John Lewis to bring our retail businesses Christmas success?

oOh!media expands NZ network

Digital advertising company signs four major deals with retail landlords across country.

Advertising – misused and abused

How the function of advertising is often misunderstood when it is not ‘working’.

Good advertising is no laughing matter

When it comes to commerce, sales and revenue, humour is often the most effective tool.

Digital advertising extension

Network advertising panel rollout to be extended across NZ shopping centres.

World’s best festive commercials

Jon Bird presents the best of this year’s Christmas advertising campaigns.