From the author
Opinion: Is personalisation the new loyalty program?
Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...
Mindful consumption: The next consumer trend you should know
Mindful consumption suggests a more deliberate, considered and conscious approach to shopping.
Are you ready? Revenge spending is on its way
Shoppers under lockdown conditions in Australia’s two largest cities developed some serious pent up purchasing intent.
How to turn a short Covid boom into a lasting bloom
As the world prepares to emerge from lockdown, businesses that have been raking it in under the Covid economy will have ...
Opinion: Do we need smarter big box stores?
When done well, technology can make shopping experiences better, but when it comes to large-format stores that are known...
JB Hi-Fi and Super Retail: Here’s why they killed it in 2020
JB Hi-Fi and Super Retail Group emerged from the past year stronger than anyone could have anticipated. Here are the sec...
Opinion: Is retail through the worst of the pandemic pain?
The Reserve Bank of Australia has predicted a positive September quarter and declared the end of the Covid-19 recession....
Opinion: Here’s how ‘value’ has changed for customers since Covid
Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.
Why offline advertising still matters
You may sell your products and services online – and indeed many more brands are doing so now.
Retail is detail and JB Hi-Fi is the master
There's never been a better time to take a closer look at successful retailers.
Where does personalisation fit in your marketing strategy?
Should you ditch TV completely for personalised communications? Our contributor says no.
True brand purpose isn’t just about a noble cause
How to leverage purpose when you're not the next Patagonia.
