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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. Spinach was born in 1999 with one founding principle – to help clients grow stronger. A team of passionate problem-solvers, experienced, with diverse skills, we believe in harnessing the left and right sides of the brain to create bold ideas that resonate. With a unique agency structure combining media, data, analytics, technology and creativity under one P&L, our teams are unburdened by profit centre silos. This allows them to collaborate effectively to provide unbiased solutions that drive real business change. Part owned by WPP, the 20-year-old agency boasts a client list including The Reject Shop, Coles Liquor, Reserve Bank of Australia, Transurban, Bushman’s Repellent and Jalna Dairy.

From the author

Customer

Opinion: Here’s how ‘value’ has changed for customers since Covid

Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.
Image of an old TV

Why offline advertising still matters

You may sell your products and services online – and indeed many more brands are doing so now.
Management

Retail is detail and JB Hi-Fi is the master

There's never been a better time to take a closer look at successful retailers.
Marketing

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

True brand purpose isn’t just about a noble cause

How to leverage purpose when you're not the next Patagonia.