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Craig Flanders

Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. Spinach was born in 1999 with one founding principle – to help clients grow stronger. A team of passionate problem-solvers, experienced, with diverse skills, we believe in harnessing the left and right sides of the brain to create bold ideas that resonate. With a unique agency structure combining media, data, analytics, technology and creativity under one P&L, our teams are unburdened by profit centre silos. This allows them to collaborate effectively to provide unbiased solutions that drive real business change. Part owned by WPP, the 20-year-old agency boasts a client list including The Reject Shop, Coles Liquor, Reserve Bank of Australia, Transurban, Bushman’s Repellent and Jalna Dairy.

From the author

Omnichannel

JB Hi-Fi and Super Retail: Here’s why they killed it in 2020

JB Hi-Fi and Super Retail Group emerged from the past year stronger than anyone could have anticipated. Here are the sec...
Craig Flanders
Feb 5, 2021
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Financial

Opinion: Is retail through the worst of the pandemic pain?

The Reserve Bank of Australia has predicted a positive September quarter and declared the end of the Covid-19 recession....
Craig Flanders
Dec 1, 2020
Customer

Opinion: Here’s how ‘value’ has changed for customers since Covid

Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.
Craig Flanders
Oct 16, 2020
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Marketing

Why offline advertising still matters

You may sell your products and services online – and indeed many more brands are doing so now.
Craig Flanders
Sep 29, 2020
Management

Retail is detail and JB Hi-Fi is the master

There's never been a better time to take a closer look at successful retailers.
Craig Flanders
Mar 18, 2020
Marketing

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.
Craig Flanders
Nov 27, 2019
Opinion

True brand purpose isn’t just about a noble cause

How to leverage purpose when you're not the next Patagonia.
Craig Flanders
Oct 29, 2019