Vikki Weston, Author at Inside Retail

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How to grow a brand customers fall in love with

Lessons from a discount department store.

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Making a statement – lessons from a graffiti artist

Exploring the extremes allows us to open up our mind to the possibilities.

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What we can learn from Siri and Alexa

Why are all the major tech companies – Apple, Google, Microsoft, and Amazon – pouring an incredible amount of resources into their new voice assistants?

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Understanding the conscious consumer

“Consumers don’t just want to buy stuff; they want to wear stuff that represents their values”.

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John Lewis’ secret to winning at Christmas

So what lessons can we learn from John Lewis to bring our retail businesses Christmas success?

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