Vikki Weston, Author at Inside Retail
Lessons from a discount department store.
Exploring the extremes allows us to open up our mind to the possibilities.
Why are all the major tech companies – Apple, Google, Microsoft, and Amazon – pouring an incredible amount of resources into their new voice assistants?
“Consumers don’t just want to buy stuff; they want to wear stuff that represents their values”.
So what lessons can we learn from John Lewis to bring our retail businesses Christmas success?