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Marketing

Marketing Archives

Safety Warehouse warned over misleading “The Drop” event

“Businesses have a responsibility to be upfront and clear about what they're offering – they must not tell half-truths o...

Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Modibodi and Getty have launched a collection of over 1500 images that portray women in the 12 month post-birth period.

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty discuss their latest passion project.

What we learned from Asia’s Coolest Retailers

The 20-strong list pinpoints retail businesses across Asia with their finger on the pulse.

IN MY SHOES: I’m over 50 and sick of being ignored in stores

In this new regular series, we share first-hand shopping experiences of customers who have been overlooked far too long ...

Kiwi retail brands thrive with social media’s growing impact

Amid the boom of internet use and online shopping trend, Facebook and Instagram dominated their social rivals, becoming ...

Ex-Catch executives flock together to launch Little Birdie

The site aims to help consumers discover trending products, easily compare similar products from different brands and tr...

Sex no longer sells at OnlyFans: What does it mean for retail?

A ban on sexually explicit conduct puts OnlyFans on a new path, and brands could be the ones to benefit.

Four out-of-the-box influencer marketing strategies

As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...

How livestreaming is driving e-commerce sales in China

Livestreaming is proving to be a lucrative business in China with brands reporting a higher return on invetment than tra...

Can Unilever emerge unscathed from Ben & Jerry’s controversy?

The founders of US ice cream company Ben & Jerry’s address concerns about Palestine controversy, while Unilever rejects ...

The right formula? Promotion of toddler milk comes into question

ACCC calls on government to consider promotion of toddler formula in review of MAIF Agreement.

NFTs, video game and novel mark Monsieur Louis Vuitton’s 200th birthday

August 4 marks Monsieur Louis Vuitton’s bicentennial birthday and the brand has a host of festivities planned in his hon...

Koala beds down in South Korea

Australian mattress brand Koala is venturing into a new market following stellar success in Japan.

Three interesting ways retailers are using TikTok

From tapping into subcultures to letting employees take the reins, here's how retailers are gaining a foothold on the vi...

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