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Marketing

Marketing Archives

From NSFW to NYFW, brands are taking notice of OnlyFans

Since fashion designer Rebecca Minkoff joined content sharing website OnlyFans this week, brands are examining the site’...

Buying Bridgerton: How hit TV shows are influencing retail

With consumers growing cynical towards traditional advertising methods, retailers are capitalising on ‘cool’ content.
Tiktok Douyin

TikTok shopping is coming. Here’s how it’s working in China

Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.

Opinion: What will happen to retail if Google exits Australia?

Bing might be the next search engine for businesses to advertise on. You've been warned.

The Iconic launches shoppable ads on YouTube

The campaign takes advantage of a new Google extension.
Superdry Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.

JB Hi-Fi and Super Retail: Here’s why they killed it in 2020

JB Hi-Fi and Super Retail Group emerged from the past year stronger than anyone could have anticipated. Here are the sec...
Clubhouse app

Introducing Clubhouse, the invite-only alternative to Linkedin

Retail professionals are exploring a new audio-based social media platform to build profile and connect with consumers.

How social activism helped Ben & Jerry’s to its best year yet

Ben & Jerry’s global head of activism Christopher Miller shares how the business is using marketing for the greater good...
Countdown supermarkets

Countdown expands glass containers programme due to shipping delays

Copland said more glass containers are due to arrive in stores shortly.
The Australian Aboriginal Flag

Australia Day: A marketer’s dream or a PR crisis waiting to happen?

Every year, in the lead up to the controversial public holiday, there’s much heated debate and painful discussion, parti...

Burger King revamps brand for first time in over 20 years

Logo, food packaging and restaurants get makeover.
baby

How Gen Y is fuelling a bougie baby boom

Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...

The art of brand storytelling

Whether you need help uncovering your brand stories, or feel the ones you’re already telling lack substance, there are s...

Subway to launch licensed food, toys and apparel

Sandwich maker partners with international licensing firm to bring Subway products to life.