Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7.5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Marketing

VIDEO: How Havaianas reimagined the flip-flop
Havaianas has turned flip-flops into a fashionable wardrobe staple. Photo: Bigstock
Marketing

VIDEO: How Havaianas reimagined the flip-flop

Havaianas is about more than just rubber flip-flops. It's about good vibes, neverending summer holidays and quality product design. Before the Brazilian brand launched in 1962, flip-flops were merely seen a...
Love Local aims to lure people back to Wellington CBD
Repco replaces Virgin as Supercars title sponsor
Vodafone NZ partners with TheMarket
Code red: Why fem care brands are getting real about periods

Marketing Archives

Image of an old TV

Why offline advertising still matters

You may sell your products and services online – and indeed many more brands are doing so now.
Lambton Quay Wellington

Love Local aims to lure people back to Wellington CBD

Love Local campaign aims to draw people back into the Wellington CBD to help retailers suffering from declining foot tra...
Vodafone promotion

Vodafone NZ partners with TheMarket

Vodafone New Zealand has teamed with e-commerce site TheMarket to reward customers with complimentary membership.
Forever New campaign
Omnichannel

Inside Forever New’s global expansion

Australian womenswear brand Forever New unveiled its relaunched international site several days ago, now servicing 19 co...
Marketing

How brands can cut through the noise

Trends come and go, but a solid reputation and a consistent brand message will stand the test of time.
Marketing

Code red: Why fem care brands are getting real about periods

Innovative players are making themselves heard in the increasingly competitive period care category.

Repco replaces Virgin as Supercars title sponsor

Auto parts and car accessories retailer Repco has secured a five-year Supercars title sponsorship, starting next year.
Marketing

VIDEO: How Lego is killing it after almost 90 years

Clever brand collaborations and innovative stores help keep this brand alive after almost 90 years.
The glamorous entry to the Twinings flagship store.
Sustainability

Inside Twinings’ London flagship store

Twinings' only direct-to-consumer store has undergone a major revamp, and is inviting customers to experience the brand ...
Photo of multicoloured Havaianas flip-flops
Marketing

VIDEO: How Havaianas reimagined the flip-flop

We chat with Robert Esser and Tom Nolan from Havaianas about the brand's journey and future plans.

The Iconic ‘heroes’ sport offering as shopping habits shift

The online retailer is looking to grab a bigger slice of the lucrative activewear market in ANZ.

RedBalloon: Why it’s time to invest in marketing

The platform's parent company Big Red Group has just made a major investment in marketing technology. CEO David Anderson...
Marketing

Creativity and authenticity: What makes ads work on TikTok

Despite being one of the world's most popular social medai apps, TikTok has been a tough nut to crack for brands. Now, t...

British running brand revamps digital presence in NZ

One year after entering the market, Ronhill has relaunched its local e-commerce site.
Marketing

The rise of conversational marketing

More people are shopping online now than ever before, giving brands the perfect opportunity to embrace new ways of conne...
Pureplay

Back to the future: The rise of TV

Contributor Mark Baartse explains why we're seeing a slew of TVCs from online retailers right now.
Workforce

New Lush campaign shines a light on staff

The vegan and cruelty-free brand showcases those working behind-the-scenes in its latest campaign.

TikTok snaps up local talent and launches ANZ office

Multiple former Google managers make the jump to the video platform's local team.
Marketing

Brands risk backlash over Black Lives Matter. Should they still speak out?

Brands including local luxury label Zimmermann have come under fire for not living up to their messages of equality.

Facebook Shops lets retailers sell directly to consumers starting today

New platform to allow businesses to sell across Facebook, Instagram and WhatsApp.