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Marketing

Marketing Archives

‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...

Meta Store brings the social network to the metaverse

By following Apple store’s tradition of putting the technology in the palm of the consumers’ hand, Meta aims to take Fac...

Opinion: The danger of cute, woke marketing initiatives

Posting a black square on Instagram during Blackout Tuesday is a cute move. But it doesn’t have substance and is only sy...

Donor dysfunction: How Thankyou is turning its charity work upside down

Social enterprise Thankyou will now move the support it gives to organisations around the world to an ‘unrestricted’ mod...

Behind the launch of Bonds Home: ‘People want to express themselves’

Famous for its underwear and loungewear, Bonds recently launched its first ever range of homewares. Here, the brand’s he...

Country Road partners with Kiwi umbrella brand Blunt

The umbrella retails for $129 and is available online and in selected Country Road stores across Australia and New Zeala...

The truth about McDonald’s

Parents aren’t buying a Happy Meal solely because it’s a meal in a box. While that’s a good, functional reason, it’s not...

April Fools’ Day: worth the effort, or a waste of time?

In the age of social media, it can feel like a marketer’s job is never done, and yet, year after year, many brands make ...

Why Peloton is launching exercise bikes into hotels around Australia

Peloton’s stationary bikes can now be found in hundreds of hotels around the country, a key step in bringing its local o...

Lifting the logo: Inside the rebrand of Thai supermarket Lotus’s

The rebrand is well under way and markers of the transformation can be seen both outside and inside the stores, many of ...

Long Live Fashion: Inside Vestiaire Collective’s new global brand identity

Along with a new tagline, the company also has five new faces: puppets made out of pre-loved fashion that represent the ...

Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Oatly launched a YouTube series using puppets to convince more people to try out a flexitarian diet yesterday. Here, we ...

‘Passion never fails’: Why Casetify is going all in on the metaverse

Casetify co-founder and CEO Wesley Ng explains how the tech accessories brand got into NFTs, and what it's working on no...

How Target Australia is changing up traditional Mother’s Day marketing

The retailer's new campaign extends the traditional Mother’s Day messaging to all women who play an important role in th...

Kathmandu Holdings launches new name and identity

The parent company is looking to distinguish itself from its Kathmandu brand and this revision to its brand identity wil...