Marketing

“There are many Barbies”: Mattel exec talks doll diversity as brand turns 65

“Barbie used to be a more singular reflection of beauty and more one-dimensional. Today, there are many Barbies."

image description image description image description
Get the latest from Inside Retail straight to your inbox.
Join over 100,000 retailers who rely on our daily news, views and intelligence - it's free.

More from Marketing

Meet Naked Sundays, the SPF skincare brand that disrupted the sunscreen market

Lush left social media in 2021. Here’s why – and what happened next

How retail left the Baby Boomer generation and its “silver economy” on the table

Greenwashing claims on trial: should NZ ban fossil fuel advertising?

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Change is in the air, with Jetstar’s new uniforms designed by Ginger & Smart

Alibaba exec talks about how ANZ businesses can target SEA and China

Three innovative Aussie businesses tackling textile waste destined for Dempstah

How Gem successfully created the go-to oral care brand for a new generation

The Iconic’s chief marketing officer on creating a campaign that turns heads

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

The Iconic launches brand campaign following fraud scandal

Aussie brands embrace Swift-mania as Eras tour arrives down under

How luxury brands leverage culture and digital platforms to drive engagement

Bunnings secures its place as a multi-generational retailer with Bluey collab

The business of love: Valentine’s Day set to break sales records and hearts