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Marketing

Marketing Archives

What’s in an Insta-famous name? Fortune – and risk

Working with influencers can be a double-edged sword.

Social media marketing trends for 2022

Let’s take a deep dive into how social media will transform the marketing practices in the year ahead.

First Bottega Veneta, then Lush. Why brands are quitting social media

What do Italian haute couture label Bottega Veneta and British cruelty-free soap brand Lush have in common? They both qu...

Analysis: Competition and compassion in sports sponsorship

Brands pay famous athletes big money to use and wear their products. From battles over who sells the most jerseys to dec...

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

The move is expected to cost the company £10 million in the short-term, but Lush said it’s a case of putting people over...

How Aussie sportswear brand LSKD did a month’s worth of orders in 24 hours

The online retailer has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is f...

Lush exiting Facebook, TikTok, Snapchat due to whistleblower revelations

Lush co-founder Mark Constantine said, as someone who has spent his entire life avoiding adding harmful ingredients to t...

Petal & Pup marketing lead talks US expansion and social media tactics

Chantal Brayley, global marketing manager at Petal & Pup, discusses the wedding category, expansion into the US and swit...

Early shopping spree tipped for trans-Tasman consumers

The report finds a third of participants will shop earlier than last year with 50 per cent starting before next month.

Grill’d turns to OnlyFans in wake of Ad Standards controversy

The burger chain has teamed up with comedians The Inspired Unemployed on a new campaign to get hearts racing.

How legacy brands can stay relevant without losing their soul

At a time when many brands, if not all, have faced unforeseen challenges, it’s even more important for them to dig deep ...
Photo of IKEA logo on the store

What will come next for Covid’s retail winners when lockdown is over?

Stepping up in lockdowns and panic-buying mayhem has given traditional retailers a ‘progressiveness dividend’. But they ...

Facebook plans to remove thousands of sensitive ad-targeting options

The company makes the vast majority of its revenue through digital advertising.

No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...
Black Friday

Kiwis tipped to splurge on Black Friday/Cyber Monday

A majority of consumers says the Covid-19 situation continues to influence the way they shop, especially when online sho...

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