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VIDEO: How Havaianas reimagined the flip-flop
Havaianas is about more than just rubber flip-flops. It's about good vibes, neverending summer holidays and quality product design.
Before the Brazilian brand launched in 1962, flip-flops were merely seen a...
Marketing Archives
Why offline advertising still matters
You may sell your products and services online – and indeed many more brands are doing so now.
Love Local aims to lure people back to Wellington CBD
Love Local campaign aims to draw people back into the Wellington CBD to help retailers suffering from declining foot tra...
Vodafone NZ partners with TheMarket
Vodafone New Zealand has teamed with e-commerce site TheMarket to reward customers with complimentary membership.
Inside Forever New’s global expansion
Australian womenswear brand Forever New unveiled its relaunched international site several days ago, now servicing 19 co...
How brands can cut through the noise
Trends come and go, but a solid reputation and a consistent brand
message will stand the test of time.
Code red: Why fem care brands are getting real about periods
Innovative players are making themselves heard in the increasingly competitive period care category.
Repco replaces Virgin as Supercars title sponsor
Auto parts and car accessories retailer Repco has secured a five-year Supercars title sponsorship, starting next year.
VIDEO: How Lego is killing it after almost 90 years
Clever brand collaborations and innovative stores help keep this brand alive after almost 90 years.
Inside Twinings’ London flagship store
Twinings' only direct-to-consumer store has undergone a major revamp, and is inviting customers to experience the brand ...
VIDEO: How Havaianas reimagined the flip-flop
We chat with Robert Esser and Tom Nolan from Havaianas about the brand's journey and future plans.
The Iconic ‘heroes’ sport offering as shopping habits shift
The online retailer is looking to grab a bigger slice of the lucrative activewear market in ANZ.
RedBalloon: Why it’s time to invest in marketing
The platform's parent company Big Red Group has just made a major investment in marketing technology. CEO David Anderson...
Creativity and authenticity: What makes ads work on TikTok
Despite being one of the world's most popular social medai apps, TikTok has been a tough nut to crack for brands. Now, t...
British running brand revamps digital presence in NZ
One year after entering the market, Ronhill has relaunched its local e-commerce site.
The rise of conversational marketing
More people are shopping online now than ever before, giving brands the perfect opportunity to embrace new ways of conne...
Back to the future: The rise of TV
Contributor Mark Baartse explains why we're seeing a slew of TVCs from online retailers right now.
New Lush campaign shines a light on staff
The vegan and cruelty-free brand showcases those working behind-the-scenes in its latest campaign.
TikTok snaps up local talent and launches ANZ office
Multiple former Google managers make the jump to the video platform's local team.
Brands risk backlash over Black Lives Matter. Should they still speak out?
Brands including local luxury label Zimmermann have come under fire for not living up to their messages of equality.
Facebook Shops lets retailers sell directly to consumers starting today
New platform to allow businesses to sell across Facebook, Instagram and WhatsApp.
