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Marketing Archives

Shopless to give 20 per cent of turnover to charities

The company will contribute 20 per cent of its revenue to non-profit organisations across the country, including ChangeM...

Why demand for Akubra Hats is at an all time high

After bouncing back from Covid, the iconic Aussie brand says sales are stronger than ever. Here’s what’s driving the Aku...

Retailers among Newmarket Business Awards 2021 finalists

Sponsored by Bayleys and humm, the award covers 12 categories.

Analysis: How five luxury brands won digital fashion week

It’s been a year of retailers around the globe experimenting with virtual events, with some mixed results. Here are the ...

Would you get married in a department store? Selfridges says ‘I do’

The UK retailer has acquired a licence to host weddings in its London store. But is it a smart move, or just a gimmick?

Analysis: Is Ikea ready to become a lifestyle brand?

Could furniture giant Ikea's limited clothing line just a publicity stunt or the beginnings of expanding into a lifestyl...

Superdry launches in Sylvia Park

This store is the first to utilise Superdry’s new branding and fitouts, and follows a 35 per cent increase in demand ove...

Zara launching beauty range

‘Zara Beauty’ will be available throughout APAC, Europe, the US, Canada and Mexico online, with more regions to come dow...

Itching to Twitch: Inside the world of live-streaming

Live-streaming platforms such as Twitch allow major brands to connect with customers in new ways.

Analysis: The rise of the purposeful customer

There’s endless data on what customers have bought since Covid, but retailers are still struggling to understand why the...

The rise of livestream shopping

When the pandemic hit, brands turned to livestreaming to continue connecting with customers, but in 2021, it looks like ...

How voice is forcing brands to rethink social targeting

Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...

How a curious experiment became a delivery “game changer” for Toys R Us

Partnering with food delivery service DoorDash became a game changer for global toy chain Toys R Us.

What Bill Clinton’s doughnut hole can teach us about advertising

“You talk to your audience in their language, not yours. That’s the only route into their minds.”

Heaven sent: How Marc Jacobs is tapping into gender-fluid fashion trends

The designer has just opened the first store for his new, polysexual streetwear label Heaven.