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The Warehouse Group has a plan to keep prices low as recession looms

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. The company, which owns The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7 and TheMarket, has launched a new retail media platform that makes it easier for brands to place digital ads on Google, Facebook and TikTok, as well as The Warehouse Group’s own e-commerce sites.  The plat