Advertising firm hits 50 shopping centres

oOh!mediaAdvertising company, oOh Media has expanded its interactive screen network to 50 shopping centres across the country, following new agreements in Hamilton, Christchurch and Auckland.

The advertising firm has signed contracts with AMP for the Merivale Centre in Christchurch and with the privately owned Point Chevalier Arcade in Auckland.

Adam McGregor, oOh’s GM New Zealand, also announced agreements with Kiwi Property to introduce the company’s full motion digital and classic portfolio into The Base, New Zealand’s largest shopping centre by lettable area and the adjacent Te Awa complex in Hamilton.

“Over the past 12 to 18 months, we have actively expanded our market-leading shopping centre portfolio across NZ,” he said.

“Our reach has increased significantly and our retail audience measurement system craft demonstrates that our network has a unique reach of up to 73.5 per cent of people living in the 10 regions we operate in of Auckland, Hamilton, Tauranga, New Plymouth, Palmerston North, Wellington, Nelson, Christchurch, Queenstown and Dunedin.”

“After successfully trialling five excite screens in Auckland, we will roll out another 10 in key national locations across the North and South Islands. These cutting-edge shopping centre screens are designed to allow advertisers to take their campaign to the next level and engage with shoppers and audiences in a more meaningful and creative way.”

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