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How Lego creates content that converts
Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
From KOLs to AFOLs. How Lego is embracing its adult fan base
Lego's audience marketing strategist shares how the brand is tapping into adults’ need for mindfulness with products des...
Disney to close at least 60 North American stores, focus on e-commerce
In November, Disney launched digital marketplaces in Australia, New Zealand and India.
How Chinese toy retailer Pop Mart plans to rival Disney
Pop Mart was listed on the Hong Kong Stock exchange in December and was valued at $US 7 billion ahead of its trading deb...
Retail news around the globe
Malaysians dine in car during lockdown; Walgreens, Uber help access to Covid-19 vaccines; Barbie, Hot Wheels’ holiday-qu...
How Gen Y is fuelling a bougie baby boom
Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...
Chinese mystery box retailer Pop Mart rakes in millions from millennials
Newly listed Chinese toy retailer Pop Mart is now estimated to be worth US$7 billion.
Why forward-thinking retailers are finally becoming more inclusive
Kmart has just joined a growing list of retailers offering products for people with disabilities.
What Kiwi kids want for Christmas…
Animal toys are expected to dominate this Christmas season, according to Trade Me’s top toy picks.
How one Kiwi couple turned good design into big business
Wishbone Design is a family business in Wellington punching well above its weight in the global toy market.
Wellington retail store Tip Shop saves landfill space
Wellington retail store Tip Shop is proving the old adage that one person's trash is another's treasure by giving rubbis...
Michael Hill’s branded-product sales deliver strong first quarter
Jewelry business Michael Hill has maintained strong growth into the first quarter of FY21, with growth margin up and gro...
Toy importers fined for wholesaling retailers unsafe goods
Two toy importers have been fined a combined $118,000 for supplying unsafe goods to retailers in New Zealand.
Cranfields doubles down, as Wellington emerges from Covid-19 crisis
Wellington giftware retailer Cranfields has opened its second store despite the challenging current economic environment...
