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An insider’s look into Lego’s digital strategy
After a rollercoaster year, Danish toy giant Lego’s online sales are now on par with its in-store sales,
VIDEO: ‘There was a turning point’: Julie Mathers on founding Flora & Fauna
Flora & Fauna CEO Julie Mathers talks responsible retailing with Afterpay's chief strategy officer Mark Teperson.
Mattel turning old Barbies, Matchbox cars and Mega Bloks into new toys
"Mattel's Playback program is a great step," said Jim Silver, CEO of TTPM, a toy industry research firm.
Here’s why Lego is the world’s most reputable brand
Danish toy giant Lego topped a list of 100 of the world’s most reputable companies, followed by Swiss luxury watch compa...
How Lego creates content that converts
Marketing on social platforms is about creating good content that connects with the audience, not just selling a product...
From KOLs to AFOLs. How Lego is embracing its adult fan base
Lego's audience marketing strategist shares how the brand is tapping into adults’ need for mindfulness with products des...
Disney to close at least 60 North American stores, focus on e-commerce
In November, Disney launched digital marketplaces in Australia, New Zealand and India.
How Chinese toy retailer Pop Mart plans to rival Disney
Pop Mart was listed on the Hong Kong Stock exchange in December and was valued at $US 7 billion ahead of its trading deb...
Retail news around the globe
Malaysians dine in car during lockdown; Walgreens, Uber help access to Covid-19 vaccines; Barbie, Hot Wheels’ holiday-qu...
How Gen Y is fuelling a bougie baby boom
Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...
Chinese mystery box retailer Pop Mart rakes in millions from millennials
Newly listed Chinese toy retailer Pop Mart is now estimated to be worth US$7 billion.
Why forward-thinking retailers are finally becoming more inclusive
Kmart has just joined a growing list of retailers offering products for people with disabilities.
What Kiwi kids want for Christmas…
Animal toys are expected to dominate this Christmas season, according to Trade Me’s top toy picks.
How one Kiwi couple turned good design into big business
Wishbone Design is a family business in Wellington punching well above its weight in the global toy market.
