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Why micro-influencers are a macro opportunity

Think back to 10 years ago. If you had heard the word “micro-influencer”, you may have thought it was a new tech device or maybe even a kind of medical instrument.   Today, micro-influencers are fast becoming a cornerstone of every marketing plan for brands and businesses of all shapes and sizes. Not only are they here to stay but they may soon become a leading channel in your marketing mix – and there are many reasons why. Why you should go micro  Micro-influencers are so c