Out of home business oOh!media has signed agreements with four major retail property owners to expand its digital advertising network across New Zealand.

oOh! has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay; and a deal with Kiwi Property to introduce both a new landmark digital LED installation and more of its digital ShopaLive and evoke large format screens at Auckland’s biggest shopping centre at Sylvia Park.

In an agreement with Stride Property Group, oOh! will provide Out Of Home advertising screens at seven large retail centres across the country, with the deal including long-term renewals and two additional centres in Queenstown and Auckland.

oOh! will also introduce new classic ShopaLite and digital ShopaLive screens across Tinline Property Group’s Papamoa Plaza Shopping Centre in the heart of the fast-growing population and business centre of Tauranga.

“We are delighted to win long-term advertising rights with these leading developers and property owners,” said Adam McGregor, oOh!’s GM New Zealand.

“These agreements represent new opportunities for New Zealand advertisers to reach and engage with shoppers through the best in classic out of home advertising and our exciting full-motion digital advertising portfolio.

“oOh! has invested to build New Zealand’s largest full motion digital and classic retail out of home network which includes large evoke hanging billboards and interactive excite screens, and we look forward to advertisers using their capabilities to display contextually-relevant messages that are geo-targeted, time-sensitive and weather-dependent.”