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Why Google wants to own every step of your shopping journey
From discovery to purchase, Google is rebuilding the entire commerce funnel inside its own platforms. Here's what brands need to u...
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![[Left to right] Travis Katz, YouTube’s GM & VP of shopping, Jessica Alba and Zia Daniell Wigder, Shoptalk’s global president.](https://insideretail.co.nz/wp-content/uploads/2026/03/shoptalk-vegas-2026-day-three-530x294.jpg)
![[Left to right] Hilary Milnes, executive Americas editor at Vogue Business, Anca Marola, Sephora’s global chief digital officer and Mahak Sharma, OpenAI’s head of product partnerships.](https://insideretail.co.nz/wp-content/uploads/2026/03/shoptalk-vegas-2026-day-one-530x294.jpeg)
