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How to include disability in your advertising – without getting cancelled

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. There’s considerable evidence to support that the spending power of people with disabilities (almost 20 per cent of the population), also known as ‘the disability dollar’, should no longer be ignored. To reach any audience type, you need to serve them with content with which they resonate. Therefore, it would make sense to inc