Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7.5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×
User Image

Mark Baartse

Mark is an outsourced CMO and ecommerce marketing consultant. He helps ecommerce, SAAS, and digitally lead companies grow fast and helps companies who are struggling with digital to get digitally smart.

From the author

Pureplay

Opinion: Is the future of retail in AI? (co-written with AI)

It's time retailers got on board with artificial intelligence, or they'll risk being left behind.
Mark Baartse
Dec 3, 2020
Pureplay

Back to the future: The rise of TV

Contributor Mark Baartse explains why we're seeing a slew of TVCs from online retailers right now.
Mark Baartse
Jun 29, 2020
Marketing

Is rebranding a good idea?

Think it’s time to give your brand a fresh new look? Read this first.
Mark Baartse
Mar 4, 2020
Marketing

It’s time to reevaluate your performance advertising approach

Our contributor argues online retailers have neglected brand for too long.
Mark Baartse
Dec 4, 2019