Consumer behaviour Archives - Inside Retail

Does choice overload you? It depends on your personality – take the test

At what point does more become less?

The limbic system, the cognitive mind and the user illusion that misleads

This misconception about consumers is still rampant in retail.

The Ikea effect: how we value the fruits of our labour over instant gratification

Why consumers love DIY.

Why we think businesses are out to get us

Why people view successful businesses as evil.

The rising influence of third-party reviews

The increasing influence of strangers on consumers’ shopping journey.

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