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Jason Pallant

Dr Jason Pallant is a Senior Lecturer in the Department of Marketing at Swinburne University of Technology, and host of the SHOPOLOGY retail podcast. He is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015.

From the author

Shrink or grow? Predictions for online retail in 2022

Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...

Opinion: Do consumers really shop in the name of love?

Brand love is associated with positives like customer loyalty. But does it generate those outcomes or is it just somethi...

Analysis: A look inside the store of the future

Since Covid, the goalposts have shifted in terms of what physical retail excellence looks like.