From the author
Why human experience should be at the heart of retail tech
Top retailers focus on consumers’ perceived and actual experiences with technology, not how impressive the technology is...
How NFTs taps into FOMO and our need to belong
Non-fungible tokens’ ability to make people feel like part of the ‘in’ crowd or a member of a community accounts for a l...
Shrink or grow? Predictions for online retail in 2022
Pandemic restrictions have undoubtedly given a boost to uptake of online retail channels. But what happens once the lock...
Opinion: Do consumers really shop in the name of love?
Brand love is associated with positives like customer loyalty. But does it generate those outcomes or is it just somethi...
Analysis: A look inside the store of the future
Since Covid, the goalposts have shifted in terms of what physical retail excellence looks like.
