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Analysis: Make omnichannel nearly omnipotent

The post pandemic lesson is that omnichannel is not a fad, it’s here to stay.  Consumer engagement by specific channels will ebb and flow, but retail will always be omnichannel. Each channel serves a specific purpose and customers participate based on what they need, making omnichannel a persistent requirement for all retailers. This forces retailers to determine how they engage with consumers in three ways: Rethink the purpose of the storeDecide how they connect and engage with consumers