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Marketing

Marketing Archives

The truth about McDonald’s

Parents aren’t buying a Happy Meal solely because it’s a meal in a box. While that’s a good, functional reason, it’s not...

April Fools’ Day: worth the effort, or a waste of time?

In the age of social media, it can feel like a marketer’s job is never done, and yet, year after year, many brands make ...

Why Peloton is launching exercise bikes into hotels around Australia

Peloton’s stationary bikes can now be found in hundreds of hotels around the country, a key step in bringing its local o...

Lifting the logo: Inside the rebrand of Thai supermarket Lotus’s

The rebrand is well under way and markers of the transformation can be seen both outside and inside the stores, many of ...

Long Live Fashion: Inside Vestiaire Collective’s new global brand identity

Along with a new tagline, the company also has five new faces: puppets made out of pre-loved fashion that represent the ...

Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Oatly launched a YouTube series using puppets to convince more people to try out a flexitarian diet yesterday. Here, we ...

‘Passion never fails’: Why Casetify is going all in on the metaverse

Casetify co-founder and CEO Wesley Ng explains how the tech accessories brand got into NFTs, and what it's working on no...

How Target Australia is changing up traditional Mother’s Day marketing

The retailer's new campaign extends the traditional Mother’s Day messaging to all women who play an important role in th...

Kathmandu Holdings launches new name and identity

The parent company is looking to distinguish itself from its Kathmandu brand and this revision to its brand identity wil...

Storytelling is key: Formula 1 drives push into the metaverse

Alfa Romeo has partnered with AR platform JigSpace to bring its F1 business into the metaverse. Here, we talk to JigSpac...

What does Australia’s health influencer ‘ban’ mean for business?

From July 1, social media influencers will be unable to promote health and beauty products that claim to be ‘therapeutic...

High growth in e-commerce sales projected by 2025

Buy now, pay later (BNPL) accounts for the fastest growing online payment method with 10 per cent of e-commerce transact...

How your brand can avoid “rainbow washing” during Pride

Brands often engage and respond to society’s calls to become an agent of change and make a social impact.

How retailers can support people and businesses affected by floods

Those who want to help are being urged to send money, rather than physical products.

Supercheap revamps brand identity

According to IBISWorld industry research, the demand for automotive parts is expected to grow as the impact of the pande...

Insta meets Only Fans: Here’s the new app for female and non-binary influencers

Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...

Why relatable family moments are key to Target Australia’s turnaround

Target Australia has launched a series of TV commercials showing relatable moments from everyday life and highlighting t...

Can Hollywood star Margot Robbie make Barbie the next Lego?

The Australian actress is producing and starring in Barbie's first ever live-action movie. Will it do for Mattel what Th...

The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has created the breast mural, a new ad that...

Woolworths Group unveils new corporate logo and mantra

Designed in collaboration with Re, part of the M&C Saatchi Group, the new corporate logo features ‘W’ letters in a wavy ...