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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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An AI-generated image of a Rhode Beauty x Hunter Boots collaboration.

What can retailers learn from viral AI collaborations?

LeNose CEO Caroline Valentini posing against a gray background.

How is Lenose bringing luxury hand soap to the $10 market?

Studs CEO Anna Harman in a grey sweater against a taupe background.

How Studs’ Anna Harman is building the go-to ear piercing destination

A black Telfar shopping tote at the brand’s sample sale at One Hanson Place.

Why does Telfar inspire such fierce customer loyalty?

Cin Cin co-founders Louise Lazarus [right] and Geo Moriarty [left] inside one of their stores in Bali.

How Cin Cin founders are building the ultimate it-girl brand with 70s-chic designs

Meta’s Muse charm held in a hand.

Is Meta’s Muse the next big shopping tool?

POV Beauty CEO Ani Hadjinian wearing a white T-shirt.

POV Beauty’s Ani Hadjinian discusses working with indie and legacy players

Djerf Avenue founder Matilda Djerf standing in the brand’s New York City flagship location.

When does influencer hype become a lasting business?

Exterior of a Starbucks store

Is Starbucks’ North American closures a bad sign for the coffee giant?

Béssa Beauty’s Cooling Scalp Serum and Pre-Wash Conditioner placed against a mint green background.

Meet the hairstylist who turned hair loss expertise into a beauty brand

An exterior shot of a Dr. Martens store in London, England.

Can Dr. Martens turn renewed interest into a comeback?

LVMH heir Alexandre Arnault standing in front of a grey background in a black shirt.

How could Alexandre Arnault help turn Nike around?

A person wearing a terry cloth robe holding several Wenjulan products.

How Wenjulan is broadening its body care appeal

Forvr Mood founders Denis Asamoah and Jackie Aina.

How is Forvr Mood moving beyond influencer appeal?

Apple CEO John Ternus standing alongside former CEO Tim Cook.

How will the iPhone Duo define John Ternus’s Apple era?

Lululemon’s newly appointed CEO Heidi O'Neill sitting on a white couch.

Can Lululemon’s new CEO save the brand?

A blond model wearing a yellow and purple Victoria’s Secret slip dress in a car.

Why Victoria’s Secret’s sales miss spooked investors

Stills from Good Good and Callaway’s joint marketing video.

Why apologies couldn’t contain Good Good and Callaway’s PR crisis

Several female models standing on the street, wearing Ann Taylor.

Will Substack and a fresh campaign be enough to save Ann Taylor?

A female model wearing black long-sleeved and shorts from P.E.Nation.

P.E Nation founder Claire Greaves on her 10-year brand-building journey