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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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Why global markets are “a natural fit” for innovative US sneaker brand Kizik

How YouTube aims to take a piece of the social commerce pie

What’s behind the slew of beauty brands exploring an IPO or sale?

Why Sephora’s French prestige failed to translate in South Korea

Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

How tenniscore is swinging its way across the retail industry

Meet Safely, a modern self-defence brand founded by women for women

How Helios founder Ivy Sun is “healing” pickleball consumers with every swing

How British brand Papier is driving growth in the global stationery market

“Quick wins are a mirage”: Authentic Brands Group CMO Nick Woodhouse

Can Allbirds make a comeback with a new CEO and transformation plan?

How The Body Shop went from leading the industry to falling behind

Scentbird CEO Mariya Nurislamova on why the business is in its ‘golden era’

Can a smaller-format Whole Foods help Amazon win in the grocery market?

What StockX’s new shopping app for Apple Vision Pro says about AR in retail

Can a new CMO and corporate partnerships help Rent the Runway get back on track?

Macy’s store closures: a necessary step or the wrong move?

What retailers can learn from Starbucks’ accessible store design

From “most downloaded” to underdog: Deal gives Wish a lifeline but no guarantees

Youswim founder talks inclusive sizing and innovation in the swimwear market