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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

Exterior of a Starbucks store
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Is Starbucks’ North American closures a bad sign for the coffee giant?

Nicole Kirichanskaya
Béssa Beauty’s Cooling Scalp Serum and Pre-Wash Conditioner placed against a mint green background.
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Meet the hairstylist who turned hair loss expertise into a beauty brand

Nicole Kirichanskaya
An exterior shot of a Dr. Martens store in London, England.
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Can Dr. Martens turn renewed interest into a comeback?

Nicole Kirichanskaya
LVMH heir Alexandre Arnault standing in front of a grey background in a black shirt.
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How could Alexandre Arnault help turn Nike around?

Nicole Kirichanskaya
A person wearing a terry cloth robe holding several Wenjulan products.
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How Wenjulan is broadening its body care appeal

Nicole Kirichanskaya
Forvr Mood founders Denis Asamoah and Jackie Aina.
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How is Forvr Mood moving beyond influencer appeal?

Nicole Kirichanskaya
Apple CEO John Ternus standing alongside former CEO Tim Cook.
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How will the iPhone Duo define John Ternus’s Apple era?

Nicole Kirichanskaya
Lululemon’s newly appointed CEO Heidi O'Neill sitting on a white couch.
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Can Lululemon’s new CEO save the brand?

Nicole Kirichanskaya
A blond model wearing a yellow and purple Victoria’s Secret slip dress in a car.
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Why Victoria’s Secret’s sales miss spooked investors

Nicole Kirichanskaya
Stills from Good Good and Callaway’s joint marketing video.
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Why apologies couldn’t contain Good Good and Callaway’s PR crisis

Nicole Kirichanskaya
Several female models standing on the street, wearing Ann Taylor.
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Will Substack and a fresh campaign be enough to save Ann Taylor?

Nicole Kirichanskaya
A female model wearing black long-sleeved and shorts from P.E.Nation.
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P.E Nation founder Claire Greaves on her 10-year brand-building journey

Nicole Kirichanskaya
A pink display showcasing Pandora jewelry pieces.
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Why Pandora’s recovery remains a work in progress

Nicole Kirichanskaya
Coloring books and markers from Crayola’s All Grown Up collection laid out on a table.
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How Crayola’s Ben Thomas prioritizes people while plotting out his schedule

Nicole Kirichanskaya
An exterior shot of the Ralph Lauren store on Madison Avenue in New York City.
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How Ralph Lauren made itself relevant again

Nicole Kirichanskaya
Tomorrow-Today Beauty founder Indianna Roehrich.
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Tomorrow-Today Beauty’s Indianna Roehrich discusses building a brand with community

Nicole Kirichanskaya
Amy Voloshin and her husband lying on a bed wearing Printfresh pajamas.
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How Amy Voloshin turned a textile design studio into a lifestyle brand

Nicole Kirichanskaya
An exterior shot of an Adidas storefront.
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How Adidas turned the World Cup into record sales

Nicole Kirichanskaya
A Starbucks employee handing a customer a drink.
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Why Starbucks’ back to basics plan is finally paying off

Nicole Kirichanskaya
A close-up shot of a Royal Pop yellow and pink pocketwatch.
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How the Royal Pop collab turned the tide for Swatch Group

Nicole Kirichanskaya
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