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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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A campaign visual from the Pandora x Pat McGrath collaboration collection.

What’s next for Pandora as its turnaround gains traction?

Four travel-size bottles of Max & Mace.

How Joshua Peagler turned newsroom burnout into Max & Mace

Actress Sadie Sink in Prada’s 2026 holiday campaign.

Why brands like Prada are elevating the human touch in their marketing campaigns

A blond woman standing outside holding several red, gift-wrapped gifts.

How will millennials and Gen Z shape holiday shopping this year?

A white and black Adidas against a black background.

How Adidas is using retail fundamentals to generate ‘meaningful growth’

Female models lined up on the runway for the 2026 Victoria’s Secret Fashion Show.

Three Fashion Shows in, is Victoria’s Secret 2.0 back on top?

An AI-generated image of a Rhode Beauty x Hunter Boots collaboration.

What can retailers learn from viral AI collaborations?

LeNose CEO Caroline Valentini posing against a gray background.

How is Lenose bringing luxury hand soap to the $10 market?

An image of Studs studio with a neon sign.

How Studs’ Anna Harman is building the go-to ear piercing destination

A black Telfar shopping tote at the brand’s sample sale at One Hanson Place.

Why does Telfar inspire such fierce customer loyalty?

Cin Cin co-founders Louise Lazarus [right] and Geo Moriarty [left] inside one of their stores in Bali.

How Cin Cin founders are building the ultimate it-girl brand with 70s-chic designs

Meta’s Muse charm held in a hand.

Is Meta’s Muse the next big shopping tool?

POV Beauty CEO Ani Hadjinian wearing a white T-shirt.

POV Beauty’s Ani Hadjinian discusses working with indie and legacy players

Djerf Avenue founder Matilda Djerf standing in the brand’s New York City flagship location.

When does influencer hype become a lasting business?

Exterior of a Starbucks store

Is Starbucks’ North American closures a bad sign for the coffee giant?

Béssa Beauty’s Cooling Scalp Serum and Pre-Wash Conditioner placed against a mint green background.

Meet the hairstylist who turned hair loss expertise into a beauty brand

An exterior shot of a Dr. Martens store in London, England.

Can Dr. Martens turn renewed interest into a comeback?

LVMH heir Alexandre Arnault standing in front of a grey background in a black shirt.

How could Alexandre Arnault help turn Nike around?

A person wearing a terry cloth robe holding several Wenjulan products.

How Wenjulan is broadening its body care appeal

Forvr Mood founders Denis Asamoah and Jackie Aina.

How is Forvr Mood moving beyond influencer appeal?