User Image

Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

A blond model wearing a yellow and purple Victoria’s Secret slip dress in a car.
Strategy IR Pro

Why Victoria’s Secret’s sales miss spooked investors

Nicole Kirichanskaya
Stills from Good Good and Callaway’s joint marketing video.
Strategy IR Pro

Why apologies couldn’t contain Good Good and Callaway’s PR crisis

Nicole Kirichanskaya
Several female models standing on the street, wearing Ann Taylor.
Strategy IR Pro

Will Substack and a fresh campaign be enough to save Ann Taylor?

Nicole Kirichanskaya
A female model wearing black long-sleeved and shorts from P.E.Nation.
Strategy IR Pro

P.E Nation founder Claire Greaves on her 10-year brand-building journey

Nicole Kirichanskaya
A pink display showcasing Pandora jewelry pieces.
Strategy IR Pro

Why Pandora’s recovery remains a work in progress

Nicole Kirichanskaya
Coloring books and markers from Crayola’s All Grown Up collection laid out on a table.
Strategy IR Pro

How Crayola’s Ben Thomas prioritizes people while plotting out his schedule

Nicole Kirichanskaya
An exterior shot of the Ralph Lauren store on Madison Avenue in New York City.
Strategy IR Pro

How Ralph Lauren made itself relevant again

Nicole Kirichanskaya
Tomorrow-Today Beauty founder Indianna Roehrich.
Strategy IR Pro

Tomorrow-Today Beauty’s Indianna Roehrich discusses building a brand with community

Nicole Kirichanskaya
Amy Voloshin and her husband lying on a bed wearing Printfresh pajamas.
Strategy IR Pro

How Amy Voloshin turned a textile design studio into a lifestyle brand

Nicole Kirichanskaya
An exterior shot of an Adidas storefront.
Strategy IR Pro

How Adidas turned the World Cup into record sales

Nicole Kirichanskaya
A Starbucks employee handing a customer a drink.
Strategy IR Pro

Why Starbucks’ back to basics plan is finally paying off

Nicole Kirichanskaya
A close-up shot of a Royal Pop yellow and pink pocketwatch.
Strategy IR Pro

How the Royal Pop collab turned the tide for Swatch Group

Nicole Kirichanskaya
An interior shot of a Reformation store.
Strategy IR Pro

Can Reformation live up to investors’ expectations?

Nicole Kirichanskaya
Influencer Molly Yeh presenting her Anthropologie Home collection.
Strategy IR Pro

How Julie Gwin built a two-decade career at Anthropologie

Nicole Kirichanskaya
Cozyland founder Morgan Lane sitting at a desk in front of a window.
Strategy IR Pro

Morgan Lane discusses launching her new lifestyle brand, Cozyland

Nicole Kirichanskaya
An apple-themed Glossier Balm Dotcom product.
Strategy IR Pro

Why Glossier is betting on its past to appeal to millennials again

Nicole Kirichanskaya
A computer-generated image of Aldi’s blind box releases.
Strategy IR Pro

How blind boxes are spreading beyond the toy aisle

Nicole Kirichanskaya
Pacsun CEO Brieane Olson standing in front of a beige wall.
Strategy IR Pro

Pacsun CEO Brieane Olson on the power of co-creation

Nicole Kirichanskaya
Spicy Dan founder Danielle Meyer holding up several necklaces and sitting in front of a gray background.
Strategy IR Pro

How Spicy Dan founder turned a passion project into a thriving jewellery brand 

Nicole Kirichanskaya
Monday Swinwear founder Natasha Oakley.
Strategy IR Pro

Monday Swimwear CEO Natasha Oakley on her brick-and-mortar expansion

Nicole Kirichanskaya
Are you sure you want to leave?
Yes, leave this page Stay