Brands unite: Diesel Loves Lee capsule collection launches

Denim brands Lee and Diesel have teamed up to launch a limited-edition capsule collection – Diesel Loves Lee – globally.

The collaboration, which follows the December partnership statement and exclusive preview in Europe and Japan, features jeans made of fabric sourced from both brands’ unsold stock. Each pair of jeans either has Diesel denim on the front and Lee on the back, or vice-versa. 

The collection has two fits and four styles including two men’s straight fits and two women’s boot/flare fits. The items also customised trim and unique details enriched with raw-cut and needle-stitched side seams.

The brands said the collection represents their commitment to creatively finding a new use for unsold, excess inventory.

“Through this capsule collection, Lee and Diesel redefine competition by prioritising innovation,” said Simon Fisher, MD of Lee Europe. “By joining forces, we harness our collective strengths to lead by example, one denim at a time.”

“It’s easier to create something new than it is to repurpose a garment, especially when customers want it to look exactly like they do online,” added Glenn Martens, creative director for Diesel and creator of the collection.

“Two denim giants, often selling the exact same product with different logos, dropping our weapons and teaming up to address overconsumption and make something good and beautiful.”

The collection is available in select Diesel and Lee stores globally as well as on each brand’s owned websites at a suggested retail price of $350 a pair.

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