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service

service Archives

Four big switch offs

Risk these four main issues at your own peril.

Are marketing initiatives destroying the customer experience?

Retailers need to remove the rose tinted spectacles and question the practicability of ivory tower initiatives.

Is the customer always right?

Combatting customers' cantankerousness: how to rise above a difficult shopper's ire.

Culture eats strategy for breakfast

This “fluffy” concept really makes the difference between success and failure.

Birthday emails won’t sway customers

Research shows ‘Baby Boomers’ care most about product quality, customer service and complaint handling.

Retail 101: Don’t forget the swing tag

Product, price and service are still the fundamentals of good retail.

Embracing customer complaints

Why a customer who complains is a retailer’s best friend.