Four big switch offs

In the USA a number of department and discount stores have been monitored for many years and ranked on the American Customer Satisfaction Index. In the most recent ranking, the lowest scoring store group was counted poorly on four main issues. Price If you say that you won’t be beaten on price, you better mean it. Even if you have one of those wishy washy price guarantees, many customers will not go through the process. It is just too time consuming and frustrating. And once a customer finds a

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