Dave Farrell - 30 years retail management in Europe, Africa and Australasia. Author - Historical Fiction - Trilogy ( Africa To Aotearoa ) Autistic advocate - Autistic Alliance NZ and Eye-2-i; Empowering Autistics
Dave Farrell, Author at Inside Retail
There is little evidence to show that self-sabotaging retail behaviour has abated over the last two years.
Retailers invest millions of dollars fabricating store ambience, so why doesn’t it always work?
Retail needs to purge the errant demeanours manifesting within ivory towers.
How confident are you that your retailers are retailing?
Dave Farrell looks back on 30 years in an ‘incomparable’ industry.
Are we duping consumers by constantly over-promising?
The prevailing attitudinal mindset between AI and HR is reflected in financials, where one is seen as an asset and the other as an overhead and liability.
Innovation is not the cohort of the elite but the compulsion of those encountering the mundane, impractical or unjust.
Retail is about simplicity, yet complicated by feeble leadership and handicapped by inconsequential management tiers.
Before long, customers will be buying with the most powerful of triggers – their conscience.
Imagine the competitive distinction of a brand who added value through emotional intelligence, empathy and the support of meaningful life.
Change is imperative to transform a fickle monopoly deficient in social coherence.