Dave Farrell is a retailer and writer with three decades of experience on three continents.
Dave Farrell, Author at Inside Retail
Innovation is not the cohort of the elite but the compulsion of those encountering the mundane, impractical or unjust.
Retail is about simplicity, yet complicated by feeble leadership and handicapped by inconsequential management tiers.
Before long, customers will be buying with the most powerful of triggers – their conscience.
Imagine the competitive distinction of a brand who added value through emotional intelligence, empathy and the support of meaningful life.
Change is imperative to transform a fickle monopoly deficient in social coherence.
Retailers need to remove the rose tinted spectacles and question the practicability of ivory tower initiatives.
The fears of impending doom by local cartels feed the dissemination of debatable ability and ludicrous exaggeration.
In a time of diminishing talent pools, how would you portray your career to inspire the next generation?
The burgeoning habitude from media correspondents of late is the unleashing of nondescript articles with indeterminate messages.
The fact is for every underperforming brand, there are others excelling within the same niche.
No amount of indoctrination will enthuse demonstrable passion from team members unless there is meaningful engagement.
Retail’s misery is a result of silver-bullet distraction and a narcissist misconception of what matters.