Are marketing initiatives destroying the customer experience?

On a wet and windy weekend, the family decided to head for the mall. The kids opted for the movies while the parents chilled by browsing the stores and purchasing what took their fancy, agreeing to meet at the food court for a leisurely lunch and then head home. Not my favourite pursuit but the family was happy and I wasn’t going to spoil their morning. After all the rugby was on later so didn’t want anything to upset that spectacle – heaven forbid. I took the time to observe t

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