Gen Z

image description

image description

image description

Get the latest from Inside Retail straight to your inbox. Join over 100,000 retailers who rely on our daily news, views and intelligence - it's free.

More from Latest News

Two Gen Z shoppers browsing books at an indoor shopping center.

Customer IR Pro

New insights into Gen Z and how brands can tap into their search for connection

Nicole Kirichanskaya

a closeup of someone holding a smartphone showing the tiktok app

Social commerce IR Pro

TikTok’s potent growth engine: From #ForYouPage to fast sales

Simon Porter

Model Amelia Gray side-by-side with her mother, television personality Lisa Rinna for Mac Cosmetics “Born Famous” campaign.

Marketing IR Pro

Mac is Back: How the cosmetics brand uses edgy marketing to connect with Gen Z

Nicole Kirichanskaya

Strategy

Eyeing Gen Z, luxury label Coach is building the five senses into its activations

Robert Stockdill

Chines Gen Z consumers in the foreground with the Shanghai skyline in the background

Customer IR Pro

As China’s Gen Z saves, retailers struggle for sales

Reuters

Furniture & homewares IR Pro

Why Gen Z is a rapidly growing market for home goods retailers

Nicole Kirichanskaya

Marketing IR Pro

Here comes the Gen Z bride

Nicole Kirichanskaya

Marketing IR Pro

Why retail needs a whole new strategy to target Gen Z

Stephanie Caite Chadwick

Marketing IR Pro

What The Iconic’s partnership with Cancer Council signals about retail’s power

Stephanie Caite Chadwick

Marketing

Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Nicole Kirichanskaya

Strategy IR Pro

How CosMc’s branding trifecta is set to capture the Gen Z market

Stephanie Caite Chadwick

Sustainability IR Pro

“Platform for change”: Coachtopia boss talks circular design and pop-ups

Nicole Kirichanskaya

Marketing IR Pro

What’s the Guochao trend and what does it mean for global brands in China?

Sufiana Sharuddin

Social commerce IR Pro

Eight seconds: How brands are adapting to Gen Z’s short attention span

Dean Blake

Luxury

Designer labels for 15-year-olds? New generation splashes on luxury

Mimosa Spencer

Hit shows like Euphoria are influencing the style and look of Gen Z audiences. Source: Unsplashed

Fashion & accessories IR Pro

What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Fiona Mendonca

Marketing IR Pro

“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Dean Blake

Luxury IR Pro

“I will 100 per cent buy less”: Gen Z poses problem for the luxury industry

Reuters

Discount retail IR Pro

Meet the new online outlet mall targeting Gen Z and millennial consumers

Heather McIlvaine

News IR Pro

Why resale giant Depop is entering the Australian market

Jo-Anne Hui-Miller