Gen Z

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Marketing IR Pro

Here comes the Gen Z bride

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Why retail needs a whole new strategy to target Gen Z

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What The Iconic’s partnership with Cancer Council signals about retail’s power

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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

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How CosMc’s branding trifecta is set to capture the Gen Z market

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“Platform for change”: Coachtopia boss talks circular design and pop-ups

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What’s the Guochao trend and what does it mean for global brands in China?

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Eight seconds: How brands are adapting to Gen Z’s short attention span

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Designer labels for 15-year-olds? New generation splashes on luxury

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Hit shows like Euphoria are influencing the style and look of Gen Z audiences. Source: Unsplashed

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What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Fiona Mendonca

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

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“I will 100 per cent buy less”: Gen Z poses problem for the luxury industry

Reuters

Discount retail IR Pro

Meet the new online outlet mall targeting Gen Z and millennial consumers

Heather McIlvaine

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Why resale giant Depop is entering the Australian market

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Here’s why Gen Z hates your brand

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Gen Z and Millennials

Millennials and Gen Z ambivalent about business

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Gen Z shoppers still prefer websites to apps, study finds

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Gen Z shoppers head instore

Inside Retail NZ