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Rosanna Iacono

Rosanna Iacono has over 25 years’ experience in retail and consumer goods, including global leadership roles with multinationals Nike and Levis, and C-level roles with some of Australia’s leading brands. She is now the managing partner of strategy consultancy The Growth Activists.

From the author

Group of three teenage girls
Omnichannel

Here’s why Gen Z hates your brand

Retailers must take note of the changing values and expectations of Generation Z before it comes into its full economic ...