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Sufiana Sharuddin

Sufiana is a fashion writer, stylist and creative producer. She currently covers a variety of topics within the industry including merchandising, technology, trends and current affairs for data platform Omnilytics. Based in Kuala Lumpur, MY & London, UK.

More from Author

What’s the Guochao trend and what does it mean for global brands in China?

Five up-and-coming Korean fashion brands to have on your radar

Not just Gwyneth and Succession: How the economy is driving quiet luxury

Analysis: What happened to Yeezy?

Why cryptocurrency crashes are tanking luxury watch prices

The collapse and rebirth of UK fashion giant Missguided

We’re all in a Barbie world: The rise of Barbiecore

History takes bows, amid new rows, at Haute Couture Fashion Week

China stitches up Western apparel makers for quality issues

Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

How the West got lost: Chinese shun foreign brands

Emerging talents shine brightly at London Fashion Week as mega brands stay away

Analysis: How LVMH price hikes will reverberate throughout luxury

How beauty brand Glossier went from social media darling to social outcast

Analysis: Here’s the impact of Chanel’s latest price hike on the luxury industry

Why luxury brands are bowing down to resale

Analysis: Competition and compassion in sports sponsorship

Bottoms out: The rise of Zoom fashion

Analysis: Why the future of fashion is sustainable

Dior Cottagecore

Welcome to cottagecore, quarantine’s new fashion trend