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NikeSkims in China

Behind NikeSkims’ China entry as Nike searches for a way back

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Inside Nike’s great China purge: Fewer sellers, one brand

Nike running shoe display.

Is Nike’s discount crackdown enough to revive its China fortunes?

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Has the 618 Festival lost its fever?

Lululemon’s Great Wall yoga event

How Lululemon’s Great Wall yoga event became a lesson in cultural risk

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Same brand, two speeds: Yum sells Pizza Hut at home, hands China to a partner

Gérard Darel

Gérard Darel’s CEOs on China: “We’re here to build something long-term”

Rue Madame store

Inside Rue Madame’s measured expansion in China’s more selective consumer era

Gap

Why Gap is targeting China’s lower tiers while Guess packs up

Labubu

Pop Mart’s plushie paradox: The rise, peak, and reckoning of China’s toy titan

Guess

Guess exits China: What went wrong with its mid-market squeeze

Luckin Coffee storefront

Luckin Coffee’s 30,000-store moment: Can scale sustain China’s coffee boom?

Hermès bags

Inside Hermès’ strategy for profitable growth in a slower China

A person visits the World Artificial Intelligence Conference in Shanghai, China

Billions in red envelopes: Inside the battle for China’s AI super-app future

A model presents a creation by designer and musician Pharrell Williams as part of his Menswear Fall/Winter 2026-2027 collection show for fashion house Louis Vuitton during Men's Fashion Week

Bain on China’s more selective luxury consumer and what it means for brands

A Meituan delivery rider at a junction in Guangxi Zhuang, China.

Inside China’s food delivery price war and why regulators are intervening

A Burberry Check styled shirt with the Burberry label is displayed at the Burberry flagship store

Why Burberry’s China recovery looks different this time