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Michael Baker

Michael Baker is a Thailand-based retail consultant and former head of research at the International Council of Shopping Centers.

More from Author

Thai school.
Strategy IR Pro

Why Thai retailers are backing the state’s back-to-school campaign

Michael Baker
Huawei smartphone with dual camera.
Strategy IR Pro

How subsidies are fuelling China’s retail rebound

Michael Baker
Colourful luggage on display
Travel retail IR Pro

How three conflicts are reshaping Asian tourism retail

Michael Baker
SM City mall exterior at dusk.
Strategy IR Pro

Why SM believes it can tap into the Philippines’ obsession with malls

Michael Baker
Muji's Vietnam flagship store
Strategy IR Pro

Retail’s next reality check is coming in 2026

Michael Baker
Central Retail Go Wholesale warehouse.
Supermarkets IR Pro

How Central Retail plans to become Thailand’s market leader

Michael Baker
Costco warehouse store entrance.
Strategy IR Pro

How is Costco sustaining growth amid tariffs and expansion?

Michael Baker
Big C supercenter
Food & beverage IR Pro

What lies ahead for Thailand’s retail giants?

Michael Baker
Uniqlo's store in Shinjuku
Fashion & accessories IR Pro

Why Japan’s retail recovery faltered

Michael Baker
Regulatory IR Pro

Return fraud, counterfeits and other scams: 2025 was a banner year

Michael Baker
Starbucks China
Financial IR Pro

Why is China’s retail growth losing momentum despite government incentives?

Michael Baker
Walmart register
Supermarkets IR Pro

Why is Walmart outperforming expectations despite tariff pressures?

Michael Baker
Jakarta Premium Outlets
Shopping centres & malls IR Pro

What’s driving Simon Property’s stronger Q3

Michael Baker
Inside Jaspal Group’s ORI women’s athleisure brand in Siam Center, Bangkok
Shopping centres & malls IR Pro

Inside 3 Bangkok openings: Loft, Ori and Live!

Michael Baker
Costco's iconic hot dog combo
Financial IR Pro

How Costco’s shrewd tactics are outpacing tariffs

Michael Baker
Overseas tourists walk along Khao San Road in Bangkok Thailand
Travel retail IR Pro

Tourist trap: The risks of becoming over-reliant on overseas shoppers

Michael Baker
Walmart store sign
Strategy IR Pro

Walmart’s second P&L: How side revenues are reshaping global retail

Michael Baker
Kenyan sprinter Faith Kipyegon at the Breaking 4 event in Paris, sponsored by Nike
Sports & adventure IR Pro

Analysis: Nike bets big on events and innovation to regain its edge

Michael Baker
people standing in front of a shop window in china
Financial IR Pro

Subsidies spark a retail surge, but can China’s momentum last?

Michael Baker
Strategy IR Pro

Japanese exceptionalism: What can we learn from it?

Michael Baker
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