Black Friday

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A white keyboard with a singular black key stamped with “Black Friday”.
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women during shopping spree
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Consumer study highlights misleading Black Friday deals

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A white keyboard with a singular black key stamped with “Black Friday”.
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How retailers are changing their BFCM strategies compared to last year

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A man holding a phone with the screen showcasing virtual Black Friday deals.
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The death of the traditional Black Friday: how retailers can adapt

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David Jones CMO James Holloman in front of a black and white media wall in 2024
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David Jones, LSKD reveal how their Black Friday sales are performing so far

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Straand’s range of scalp care products and purple hair brush
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Straand CEO Amy Quinnell: Why Black Friday is ‘crucial for customer acquisition’

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Why consumers’ financial stress is fuelling a record-breaking Black Friday

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‘All about the rush’: Why physical stores are critical during Black Friday

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Can today’s consumers really have it good, fast and cheap?

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Analysis: What the Black Friday spending boost means for Christmas sales

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Strategies for success: Industry experts on preparing for peak season

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Can JB Hi-Fi maintain its record sales amid cost of living challenges?

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How inventory mistakes hampered City Chic’s half-year earnings

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Are more discounts on the cards before Christmas?

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Why Aussie brand Zero Co is raising A$1m a year to clean up the planet

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New Under Armour store in Melbourne Central. Supplied
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Why brands like Deciem and REI outdoors aren’t celebrating Black Friday. Unsplashed
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Why brands are closing their doors, and not offering sales on Black Friday

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Why Aussie brands are ditching Black Friday for a sustainable alternative

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