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Nick Gray

Nick Gray is the founder of I Got You Consultancy and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

Green Apple iPhone in retail packaging.
Strategy IR Pro

Luxury is teaching the same lesson to every retailer

Nick Gray
Ford workers assemble a vehicle.
Workforce IR Pro

Why Ford now believes veteran knowledge is essential to optimise AI

Nick Gray
Nike FlyEase football boot.
Strategy IR Pro

Is your store overwhelming customers?

Nick Gray
Sneakerboy storefront exterior.
Workforce IR Pro

The sales floor has been reset. Now what?

Nick Gray
Shopper holding receipts.
Strategy IR Pro

Why shoppers are becoming more intentional

Nick Gray
Dyson air purifier beside sofa.
Strategy IR Pro

In 2026, good marketing can’t cover up a bad product

Nick Gray
Nike Air Jordan 1 V.A.A. sneaker.
Strategy IR Pro

What is Nike really selling with its Virgil Abloh drop?

Nick Gray
Haircare products on retail shelf
Strategy IR Pro

Why is buying easier but choosing harder?

Nick Gray
Retail
Strategy IR Pro

Why faster retail is no longer a competitive advantage

Nick Gray
A De Beers store in Galeries Lafayette, Paris
Fashion & accessories IR Pro

What’s driving the quiet transformation of the jewellery industry

Nick Gray
Bombas socks
Strategy IR Pro

Why Bombas is bringing empathy back to the store

Nick Gray
Image of Lululemon logo outside store.
Strategy IR Pro

What Lululemon’s crisis teaches every growth-obsessed brand

Nick Gray
a woman staring at a laptop, out of ideas
Strategy IR Pro

Retail’s AI psychosis: The industry must not outsource its brain

Nick Gray
a black high heel displayed on a patch of grass
Luxury IR Pro

Making Ssense of it all: The $4b collapse is the end of an era in online luxury

Nick Gray
a woman checking her smartphone on a city street
Luxury IR Pro

Reinventing exclusivity in the age of social media: What to learn from China

Nick Gray
A Man in Black Denim Jacket Looking at the Visa Card He is Holding
E-commerce IR Pro

The emotional ceiling of online retail

Nick Gray
A trio of young people holding smartphones
Marketing IR Pro

Message to retail: Your real edge isn’t being trendy, it’s personalisation

Nick Gray
woman in black sports bra holding blue and black kettle
Customer IR Pro

The US$2 trillion wellness market is still growing. Here’s how to compete now

Nick Gray
Customer experience
Marketing IR Pro

Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Nick Gray
Strictly Tattoo photography
AI IR Pro

Why creative intelligence, not AI, will define the future of retail brands

Nick Gray
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