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Tamera Francis

Tamera Francis is the editor of Inside Retail Australia magazine and a features and premium editor at Inside Retail. With a passion for telling stories with integrity, Tamera strives to be the go-to journalist trusted with exclusive interviews - that unearth the inner workings of businesses, cutting through jargon to create impactful, accessible narratives across different mediums and continents. Her commitment to championing philanthropic work, global exploration, and understanding the 'why' behind businesses has driven her to live and work internationally as a true global citizen.

More from Author

An image of cardboard boxes on a conveyor belt with Catch branding.

A Catch-22: Experts weigh in on the wind-down of the e-commerce disruptor

night photograph of exterior corner facade of watch brand longiness new perth boutique.

Perth’s luxury boutique boom: Longines’ VP on the watch brand’s store experience

mid-shot of mt yengo wine co-owner wayne quilliam in a vineyard at sunset.

Mt Yengo Wines: Indigenous brand sees tenfold growth with global expansion

Full body image of One Mile founder and creative director Sammy Robinson in beige dress and black thongs laying on tiled nuetral background of new Bondi Beach store.

Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

headshot of Adore Beauty CEO Sacha Laing on a white background

‘The same principles apply’: Adore Beauty’s Sacha Laing on omnichannel retailing

Street style Mid shot image of Beare Park director and founder Gabriella Pereira 2024 in black leather trench coat in alleyway

Corporate finance to fashion: Meet Beare Park director Gabriella Pereira

Blonde model running across a crosswalk in white shirt and tie detail belt from Beare Park 2025 campaign photoshoot

Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Mid shot of male Australian designer Steven Khalil in navy shirt and pants against neutral background in styled living room.

How couturier Steven Khalil navigated being a designer and building a brand

] campaign image of styled living room featuring steven khalil and designer rugs collaboration detailed blue and beige rug and neutral furniture

The next Vera Wang: Steven Khalil Interieur and Designer Rugs’ floor couture

male and female snapcat bitmoji avatars in virtual prada store digital render

How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

close-up headshot of Graeme Moore, head of Salomon ANZ in blue collared shirt against green blurred bush

Salomon’s Graeme Moore on the importance of failing fast and cheap

exterior image of salomon chadstone store shopfront

Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

headshot of Adore Beauty CEO Sacha Laing on a white background

Adore Beauty CEO Sacha Laing gives exclusive look inside retailer’s store launch

Storefront image of Clarins’ first DTC store in Australia and New Zealand in the QVB building in Sydney

Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

David Jones CMO James Holloman in front of a black and white media wall in 2024

David Jones, LSKD reveal how their Black Friday sales are performing so far

westfield sydney christian louboutin boutique shopfront image westfield sydney christian louboutin boutique shopfront image

Six new retail spaces in Australia: From Louboutin and Saint Laurent to Cue

Mock up image of Adore beauty store shopfront

How Adore Beauty stores can compete in a crowded beauty market: Retail expert

Daily Skincare founder Sophia Mantell holding the product across one eye smiling in blue shirt against white background

Why 1-year-old New Zealand-born Daily Skincare landed in 400 Priceline stores

A Dusk campaign image of a wire shopping basket filled with Allens lollies against hot pink background.

Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Step One models display new bra and underwear as part of 2024 brand campaign launch.

Why Step One CEO Greg Taylor is investing in ESG despite the cost