Straand CEO Amy Quinnell: Why Black Friday is ‘crucial for customer acquisition’

Straand’s range of scalp care products and purple hair brush
While some brands are rejecting Black Friday sales, Straand sees it as an opportunity. Supplied.
A growing number of brands and retailers are rejecting Black Friday citing product devaluation and unsustainable expectations among their reasons for opting out. But for the CEO of Straand, Amy Quinnell, participating in the Black Friday sales was a no-brainer. “One of Straand’s core values is inclusivity – everyone has a scalp and we are on a mission to educate more people around how caring for the skin on your scalp is just as important as caring for the skin on your face,” Quinnell to

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