User Image

Jon Bird

After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.

More from Author

Opinion: There’s more to value than low prices

Analysis: Why all retailers need a jab of health and wellness

Analysis: Here’s what Singles Day says about the future of retail

Photo of Amazon Prime on cellphone

Opinion: Does Amazon Prime live up to its hype in Australia and New Zealand?

A company for today? Honestly.

Super Bowl 2015: The biggest game in marketing

Field of Screams

God (and coffee) in the detail

The thrill of the old

The coming retail singularity

In the trenches on Black Friday

Taylor Swift: America’s merchant princess?

World’s best festive commercials

On the wild side: South African retail

Embracing showrooming

Scary good, or just scary?