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Jon Bird

After 5 years in New York City in global leadership roles for Y&R, then VML and then VMLY&R, Jon Bird recently returned as CEO of VMLY&R across Australia and NZ. While in the United States, Jon headed up VMLY&R’s global retail and commerce practice, working at the intersection of digital and retail for some of the world's best brands. He was also a regular contributor to Forbes, and spoke at events and conferences all over the world, including events as diverse as SxSW and the Budapest Brain Bar.

From the author

Analysis: Here’s what Singles Day says about the future of retail

It's the Godzilla of sales - and here's what the rest of the global retail industry can learn from it.
Photo of Amazon Prime on cellphone

Opinion: Does Amazon Prime live up to its hype in Australia and New Zealand?

Amazon Prime entices consumers to shop with its free shipping offering.

A company for today? Honestly.

Jon Bird takes a glimpse at a trail blazing celebrity with an honest to goodness retail business strategy.

Super Bowl 2015: The biggest game in marketing

Jon Bird recaps on the retailer advertising winners of Super Bowl 2015.

Field of Screams

Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.

God (and coffee) in the detail

Jon Bird takes us on a visit to Starbucks' brand new Reserve Roastery & Tasting Room.

The thrill of the old

In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.

The coming retail singularity

Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.

In the trenches on Black Friday

Jon Bird's perspective on the events of Black Friday.

Taylor Swift: America’s merchant princess?

Taylor Swift could teach many retailers a thing or two about the science of selling, writes Jon Bird.

World’s best festive commercials

Jon Bird presents the best of this year’s Christmas advertising campaigns.

On the wild side: South African retail

Jon Bird discovers retail's wild side in South Africa.

Embracing showrooming

You can’t fight the internet or bite the hand that feeds you. Instead, it’s time to reinvent retail and embrace showroom...

Scary good, or just scary?

When it comes to retail events and promotions in the US, it’s a case of go big or go home, says Jon Bird.