On the wild side: South African retail

There’s a word for South African (SA) retail: wild (which can be both positive and negative, as I’ll reveal later in this article). It’s unlike anything we see in mature Western markets like the US, UK, and Australia, which seem relatively staid and tame by comparison. On a recent trip to the southern tip of the African continent, I learned that SA retail marches to the beat of its own drum with a sense of energy, edge, and remarkable diversity. The sweep of retail starts with the ‘s

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