Embracing showrooming

Over the last few years, showrooming has received a bad rap. This is the practice where a smartphone enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, then compares prices on their device, and purchases online elsewhere. The classic example is of a customer visiting a Barnes & Noble book store, checking out the latest novel by Stephen King, asking the associate for his opinion, and then buying it on Amazon. A new generation of retailers and bra

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