A company for today? Honestly.

Business is often about ‘exploring the limits of compromise’, as a colleague of mine used to say. This is particularly so if you are running, or contributing to, a company that has been around for a while. Legacy issues can weigh you down. So just imagine if you had the freedom to create an enterprise from scratch: to take a blank sheet of paper and express your vision and values clearly and without hindrance. Then picture yourself taking that dream to market in a 2015 way. Chances are that

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