Super Bowl 2015: The biggest game in marketing

The streets of the Pacific Northwest’s biggest city were eerily deserted on Super Bowl Sunday. It appeared that the populace was more asleep than ‘sleepless in Seattle’. First impressions were deceiving though, as off the streets things were positively buzzing. Every eyeball was glued to the telecast of the most watched television program in US history, as the Seattle Seahawks took on the New England Patriots in Arizona. In a bar in the Pike Place Markets – the heart of Seattle

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