Mixed messages and duplicity

The clarity of a well-defined pricing strategy is elemental in establishing a loyal customer base whereas it is the integrity of the blueprint that embeds the desired trust and complicity. The smallest of deviations invite scrutiny, contempt and certain repercussion. A recent experience exemplifies the menace of over promising and over-delivery for the combination may jeopardise any desired outcome. Day one: Order placed on Black Friday Combination Deal: First appliance = $100. Same value secon

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