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What is it that retail is trying to achieve through technology?

We see an industry hell-bent on spending billions on robotics, automation, hi-tech gadgetry and cyber telecommunication, which is then sold under the guise of customer experience. In itself an admirable evolution, however, if it is not simulated by a comparable aspiration toward team member development then issues of integrity and agenda abound. Computerisation can and must only be used as a complementary tool for a trained and valued workforce for it will never replace the unsurpassed technolog