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How retail gave Squid Game the green light

 New TV shows come and go. Then there’s Squid Game, the nine-part Korean drama series gained immediate international fanfare. In the first month, 142 million people streamed the show, making it the most watched Netflix series ever.  What was once a niche genre, K-Drama, has become increasingly popular around the world, following the major success of South Korean comedy thriller Parasite. Squid Game, written in 2008 by Hwang Dong-hyuk, is the latest huge success. It pulls viewers i