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Saskia Fairfull

From the author

‘Not about products’: The genius of Moncler’s global, digital runway event

The luxury ski-wear brand's Mondogenius event took millions of viewers on a digital journey around the world. Here's why...

When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks w...

Why StockX is a modern day Sotheby’s

StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...

5 mobile apps changing the way customers shop for fashion

From augmented-reality dressing rooms to brand ratings for sustainability and ethics, these programs for your mobile pho...

Digital fashion: Welcome to the edge of disruption

Digital fashion is a futuristic concept for most of us. It’s difficult to imagine not being able to touch and wear physi...

Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’

The luxury brand has just released a gender neutral and sustainable sportswear collection, showcased through a multidisc...

Designing for the future

It’s no secret that the fashion industry has been on a rollercoaster in the past 18 months. Here’s what the next generat...

Game on: Benefit enters the world of Twitch

Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.

Here’s how Farfetch is creating the store of the future

The online luxury player shows what it takes to create immersive shopping experiences that appeal to today’s consumers.

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...