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Saskia Fairfull

From the author

Sneakerheads get their digital kicks at Salvatore Ferragamo NYC store

Italian fashion house Salvatore Ferragamo recently opened a new concept store at 63 Greene Street in one of New York’s m...

Gaming, but make it fashion: Why Tommy Hilfiger has joined Roblox

The iconic street-style brand is the latest to set up shop on the popular gaming platform, with visions of high engageme...

Good game, Gucci: Why the luxury brand is betting on e-sports

Italian luxury fashion house Gucci has launched a permanent virtual environment in popular gaming platform Roblox.

Nike x Louis Vuitton sneaker exhibition honours Abloh’s steps towards unity

French luxury fashion house Louis Vuitton recently opened a temporary pop-up experience in Brooklyn.

How Australian designer Daniel Avakian is reimagining the runway

During Afterpay Australian Fashion Week this year, prominent fashion designer Daniel Avakian’s Resort 2023 runway show w...

From Navatars to NCoin: Inside Nars’ virtual debut

Nonstop Nars Virtual World blends elements from these experiences, Nars offline Travel Retail locations, and its TR dedi...

Meta Store brings the social network to the metaverse

By following Apple store’s tradition of putting the technology in the palm of the consumers’ hand, Meta aims to take Fac...

Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Luxury department store Harvey Nichols recently announced the opening of the first blue-chip non-fungible token (NFT) re...

Off-White is now letting customers pay with cryptocurrency. Here’s why

The move proves that the luxury streetwear label remains culturally aligned to today’s customer and is technologically p...

How Louis Vuitton is creating a legacy for the next generation of designers

Louis Vuitton’s IME program travels around France to continuously bring the brand’s famous craftsmanship and other skill...

Break the bias: Here are six women to watch in fashion technology

In celebration of International Women’s Day, I take my hat off to several women at the forefront of fashion technology a...

Analysis: How the Super Bowl kicked off NFTs into the mainstream this year

America’s largest sporting event became the digital craze’s latest field of play, as halftime show outfits and commemora...

Insta meets Only Fans: Here’s the new app for female and non-binary influencers

Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...

Let’s talk about sex: Why beauty giant Sephora is embracing sexual wellness

Global beauty retailer Sephora is the latest retail giant to enter the sexual wellness category, following in the footst...

Inside the lasting legacy of fashion pioneer André Leon Talley

Vogue’s first African-American male creative director was an unexpected influencer in the industry, whose love of style ...

Next gen retail: 6 innovative fashion brands you should know

Brands are emerging that will undoubtedly change our perception of fashion and unpick the hazardous norms deeply woven i...

CGI, manga and fantasy: Sydney fashion label Injury launches NFT art series

Sydney-based fashion label Injury is set to launch Australia’s first digital fashion non-fungible token (NFT) art series...
Photo of Tommy Hilfiger at a fashion show

Why Tommy Hilfiger is pushing for more inclusivity in the fashion industry

The reality is that the brand is deeply invested in uplifting the next generation of designers.

What Nike’s NFT acquisition says about the future of virtual fashion

Nike has solidified its frontrunner position in the race to dominate the metaverse with its recent acquisition of NFT st...

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...