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Saskia Fairfull

From the author

Photo of Tommy Hilfiger at a fashion show

Why Tommy Hilfiger is pushing for more inclusivity in the fashion industry

The reality is that the brand is deeply invested in uplifting the next generation of designers.

What Nike’s NFT acquisition says about the future of virtual fashion

Nike has solidified its frontrunner position in the race to dominate the metaverse with its recent acquisition of NFT st...

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...

Burberry’s Imagined Landscape aims to immerse and wow

The legendary brand’s new installation on Jeju Island in the Korea Strait raises the bar for sustainable branded enviro...

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

How retail gave Squid Game the green light

New TV shows come and go. Then there’s Squid Game, the nine-part Korean drama series gained immediate international fanf...

‘Not about products’: The genius of Moncler’s global, digital runway event

The luxury ski-wear brand's Mondogenius event took millions of viewers on a digital journey around the world. Here's why...

When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks w...

Why StockX is a modern day Sotheby’s

StockX provides an accessible platform to buy and sell unique streetwear products and some coveted items are proving to ...

5 mobile apps changing the way customers shop for fashion

From augmented-reality dressing rooms to brand ratings for sustainability and ethics, these programs for your mobile pho...

Digital fashion: Welcome to the edge of disruption

Digital fashion is a futuristic concept for most of us. It’s difficult to imagine not being able to touch and wear physi...

Recycled nylon, video and dance: Camilla & Marc showcases the ‘new normal’

The luxury brand has just released a gender neutral and sustainable sportswear collection, showcased through a multidisc...

Designing for the future

It’s no secret that the fashion industry has been on a rollercoaster in the past 18 months. Here’s what the next generat...

Game on: Benefit enters the world of Twitch

Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.

Here’s how Farfetch is creating the store of the future

The online luxury player shows what it takes to create immersive shopping experiences that appeal to today’s consumers.

From CO2 to catfishing: I’ve got questions about digital fashion

Afterpay Australian Fashion Week heralded the arrival of digital fashion, but what does it really mean for society and o...

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