Retailers across New Zealand have been dealt another blow as the latest card spending data from Stats NZ revealed turbulent consumer spending habits.

Industry-wide retail spending in card transactions in August 2025 and 2026 remained unchanged, with month-on-month sales declining by 0.9 per cent.

Apparel spending took the biggest hit, falling 2.5 per cent year-on-year. Some categories saw spending increase, but at a rate below inflation.

“We experienced a uniquely strong July, buoyed by a public holiday (Matariki) and the men’s football World Cup, which gave a boost to hospitality, while an extra trading weekend and flat petrol prices gave shoppers more opportunity to spend. August represents a return to something more cautious,” said Retail NZ CEO Carolyn Young. 

Stats NZ said the durables category lost $26 million in spending month on month, consumables lost $13 million, and apparel lost $6.9 million. At the same time, consumers spent $6.4 million more on fuel in August than in July.

“Whilst some parts of the economy have been showing positive signs, retail has been variable, with a number of economic pressures meaning consumers are hesitant to routinely make those discretionary purchases many retailers rely on,” Young added. “People may also be reining in their spending after letting their hair down during July.

“Retailers will be hoping a spring uptick and increasing tourist numbers can sustain the sector until the holiday season sales get underway in a couple of months’ time.

“We’re heading into a crucial time of year for our stores, as many rely on strong summer sales to sustain them through quieter months later in the year,” she concluded.