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marketing

marketing Archives

No more ‘vanilla’: Freedom CEO reveals major turnaround plans

Here's why the Australian furniture retailer is returning to its design-led roots in its latest rebrand.

Q&A: How I create the stylish brand voice of The Outnet

A fun chat with head of content Claudia Mahoney on creating a community of customers and what we’ll be wearing post-Covi...
social media on laptop

Cancel culture: you can run, but you can’t hide

Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...

Code red: Why fem care brands are getting real about periods

Innovative players are making themselves heard in the increasingly competitive period care category.

Is rebranding a good idea?

Think it’s time to give your brand a fresh new look? Read this first.

Why micro-influencers are a macro opportunity

It’s no longer necessary to spend big bucks to attract new customers to your brand.

BikeExchange launches first global campaign alongside new offering

Marketplace rolls out video featuring online bike buyers, sellers.

If you’re fitting in, you’re failing

Why brands need to embrace novelty, not fear it.

‘Down down’ and ‘cheap cheap’ are gone gone

Why supermarkets are moving away from price.

The psychology of Christmas shopping: how marketers nudge you to buy

How do marketers nudge consumers towards consumption?

What does my KeepCup say about me?

How signalling theory impact retail in the age of the savvy consumer.

They’re only human: Big data made simple

How a group of experienced retailers, with decades of shop floor CX, sought to make sense of the tech-world.

Hermès: behind the scenes of the French luxury gem

What are the cornerstones of Hermès success?

Technology is making us stupid

We are ending up with a ‘tick the box’ process based industry and dumbing down retail models, experience and talent.