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VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty joined forces in 2019 to launch their own passion project Pupnaps, a line of calming dog beds designed to reduce anxiety, stress and improve sleep quality in dogs.  Today it is attracting more than 4000 sales each week, amounting to over $1 million in monthly revenue. Pupnaps adopted the foolproof sales and marketing model that Fogarty used for his other successful brands, including The Oodie and The Calming Blanket. In this vid

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