Balenciaga, Reflaunt and the rise of resale-as-a-service

Luxury fashion house Balenciaga has launched a circular initiative in partnership with resale-as-a-service company, Reflaunt. The program enables customers to resell their past Balenciaga purchases within Reflaunt’s distribution network.  This step towards adopting circular practices is in line with parent company Kering’s wider circularity ambition and its interest in new business models such as resale. The program provides additional value to customers while championing sustainability

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now