How Nike’s AR hoodie brings the metaverse closer to the street

It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Created in partnership with Nike’s Web3 creator studio, RTFKT (pronounced “artefact”), the RTFKT x Nike AR Hoodie begins as a non-fungible token (NFT). It can be worn as a digital garment on RTFKT CloneX avatars and forged

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now