How Carolina Herrera turned a virtual dress into a viral moment

Karlie Kloss modelled the dress at NYFW. (Source: Reuters)
Roblox is fast becoming a destination for collecting and wearing digital luxury fashion and accessories. The latest designer piece to arrive in the virtual world’s marketplace is a stunning yellow floral Carolina Herrera gown worn by Karlie Kloss during the designer brand’s Spring/Summer fashion show at New York Fashion Week. Roblox creator Lovespun replicated the dress in digital form and made it available to Roblox players immediately after the New York show for 500 Robux. During the limit

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now