Maison Valentino and Vans have introduced an AI-generated campaign for a new capsule collection, combining physical and digital storytelling.

All visuals were generated using AI based on the original footage captured during Valentino’s Fall/Winter 2025 Paris runway, where the collection was first presented.

Built through the lens of Maison Valentino’s Alessandro Michele, the collaborators have reinterpreted the original silhouette of Vans Authentic, keeping both Valentino’s individuality and Vans’ authenticity alive with canvas uppers in a range of technicolour prints. 

With the design covered in a checkerboard motif, clashing patterns and fluid motion graphics, this sneaker edition is a result of ‘a dreamlike and surreal fresco where nature explodes’, according to Michele.

The selection includes six styles for both men and women, all featuring Valentino VLogo Signature, one standing out through an ‘I Love Valentino x Vans’ print, reminiscent of souvenir typography.

The Valentino Garavani and Vans sneakers are available on both companies’ websites. A special edition will also be offered through the selection launched in Valentino boutiques worldwide and at the Vans’ London flagship starting this Friday.