Book Hero is writing a new chapter with the launch of Toy Hero, a dedicated online toy store.
The company said the move follows growing customer demand for toys, puzzles, and games, which now account for about 20 per cent of Book Hero’s sales.
Since launching in 2024, Book Hero said it has served more than 100,000 customers and sold more than 345,000 books.
Book Hero co-founder Tim Wackrow said the strength of demand prompted it to create a standalone platform rather than continue offering toys as a secondary category.
“We’ve learnt that what customers value most is certainty,” he said.
“Families were already shopping for toys alongside books, so creating a dedicated destination with the same fast delivery, fair pricing, and personal service that people know us for was the natural next step.”
Toy Hero launches with thousands of products from brands including Barbie, Hot Wheels, Bluey, Wasgij, and Paw Patrol, with additional brands set to be added in the coming months.
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