New Zealand-founded baby care brand Kiddicare has announced its entry into the Canadian market, with more than 450 retail locations now stocking its products.

Founded in 2012, Kiddicare has grown to sell more than 120 million of its nappies globally.

“We created Kiddicare to give families a better everyday choice, with products parents can trust, comfort babies can feel, playful characters they love, and options families can afford,” said Ben Liu, MD of Kiddicare. 

“Our diaper launch in Canada is just the beginning, and we’re proud to bring this trusted combination of quality and value to families across the country.”

The rollout will see Kiddicare available in Dominion, Loblaws, Maxi, No Frills, Provigo, Real Atlantic Superstore, Real Canadian Superstore, Valu-mart, Your Independent Grocer, and Zehrs stores across Canada. 

“Made without harsh chemicals like phthalates, fragrances, latex, parabens and bleach, Kiddicare diapers are independently tested to be gentle, hypoallergenic and effective without compromise,” Kiddicare said.