Specialty food retailer Farro has opened its eighth store in the country, taking over the former Liquorland site at 480 Broadway in Newmarket, Auckland.

The new supermarket format will span the Newmarket location to feature a curated farmers’ market layout. 

Infrastructure additions include 70 on-site parking bays, three vehicle access points connected to Broadway and Mahuru Street, and direct entry routes linking to both the Northern and Southern motorways.

“Newmarket is a fantastic hub for shopping, dining, and entertainment, and we know the ease of being located on Broadway will really appeal to local residents,” said Farro CEO Garth Sutherland. 

“Farro has always been about connecting independent New Zealand artisans and hard-to-find ingredients with Auckland foodies, and when Farro grows, so do the opportunities for those producers,” he added.

Store operations will feature several dedicated fresh-food departments, including an in-house fishmonger offering sustainably sourced seafood, an on-site butcher providing New Zealand free-farmed meats, and daily market-fresh produce deliveries. 

A central area will incorporate a barista coffee station serving Allpress coffee and matcha, a rotating selection of pre-made salads, artisan sandwiches, and pastry items from regional bakeries, alongside a curated cheese and charcuterie counter.

The retail range will stock products sourced from more than 500 domestic and international specialty makers, including offerings from local food brands and restaurant groups such as Daily Bread, House of Chocolate, Cassia, and Gemmayze Street. 

Additional store offerings will include the company’s prepared meal line from the Farro Kitchen and customer loyalty programs.

• Further reading: Costco attempts to fast-track opening of Christchurch store.